We noticed a strange phenomenon a few months ago with Evan. No matter where he was in the room, and no matter what he was doing, Evan would turn and stare at the TV, mesmerized by the hypnotic jingle at the end of the "Empire Today" commercial which airs several times an hour during the daytime on local television. We looked it up on YouTube, and found several videos featuring kids fixated to the TV when the chorus comes on at the end of the commercial. It's not only limited to small kids, there's several videos of dogs howling when the song comes on! Watch Evan's expression change when the song comes on, priceless!